Bryan Ashley named a winner of the IIDA/HD Product Design Competition!

04 May Bryan Ashley named a winner of the IIDA/HD Product Design Competition!

Bryan Ashley Named a Winner of The IIDA/HD Product Design Competition!

We are proud to announce that we have been named a winner of the IIDA/HD Product Design Competition in the category of Accessories or Specialties for storage systems. This annual competition, sponsored by the International Interior Design Association (IIDA) and in partnership with Hospitality Design magazine, honors innovation, functionality, and aesthetic advancements in product design for hospitality industry.

“This year’s winners exemplified cutting-edge product design innovation with an eye toward form and function,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Design is key to elevating hospitality spaces and the visionary designs we saw this year will help to craft custom and memorable hospitality experiences.”

Products were evaluated by a panel of distinguished jurors that included: Christopher Evans, associate principal, Rottet Studio: Kelie Mayfield, IIDA, principal, Mayfield and Ragni Studio: and Patricia Rotondo, IIDA, senior principal/director of interior design, Antunovich Associates.

This elegant wall unit was manufactured by Bryan Ashley and designed by Portland design firm OMFGCO, in collaboration with San Francisco’s Randolph Designs, for the guest rooms at The Laylow in Waikiki. Mid-century modern meets present day Hawaiian charm in this 251 room property built in 1969. With 17 room types, the hotel presented a formidable design challenge.

Masterpiece of exotic details and intelligent functionality

OMFGCO created a system of modular elements that float above the floor, suspended by steel supports that can be arranged in multiple configurations, specific to the context of each room. The teak veneer casework, shelving, and desk are complemented by custom designed brass drawer pulls. The privacy screens and refrigerator cabinet door faces are clad in lauhala matting, a woven straw material from the Philippines, adding a dash of organic island charm.