For the second year running Bryan Ashley is among the winners of the IIDA/HD Expo Product Design Awards

07 May For the second year running Bryan Ashley is among the winners of the IIDA/HD Expo Product Design Awards

We´re proud to announce that the headboard from Hotel Nia won the Casegoods and Freestanding Furniture category! Designed by Colum McCartan and manufactured by Bryan Ashley exclusively for the guestrooms at Hotel Nia in Silicon Valley.

IIDA is honored to announce the winners of the 22nd annual IIDA/HD Expo Product Design Awards. The awards honor innovation, function, and aesthetic advancements in the hospitality industry.

“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Entries were judged by a jury of design professionals, including Christopher Evans, associate principal, Rottet Studio; Michelle Reichert, director – strategic sourcing, FF&E, MGM Resorts International; and Patricia Rotondo, IIDA, senior principal and director of interior design, Antunovich Associates.

“The submissions we received this year demonstrated the strong impact that great product design can have on a space,” said Rotondo, on behalf of the jury. “It was exciting to select winners whose product innovations offer incredible technical advancements and reflect a commitment to environmental responsibility.”

Designer Colum McCartan shared his inspirations for this piece:”It is an innovative multifunctional design that integrates into the interior architecture of the room while retaining the feel of a soft furnishing element. Its overall construction consists of multiple fabric wrapped modular panels that allow for easy interchange of components and future replacement.

It has multiple lighting configurations, including a bedside light (via a tilted panel) and special perimeter back and side lighting elements that gives it a ‘floating‘ effect. This effect extends to the bed, which is also lit from underneath. In addition, the arrangement of panels allows for the integration of multiple bedside device-charging along with several variable light control options.

The design reflects the ingenuity of Hotel Nia’s unique location in the heart of Silicon Valley, just around the corner from Facebook’s headquarters, where striving for new ideas is at the forefront of a world-changing culture.”